You’ve heard about SEO. You’ve probably used search engine optimization before. The question is, should you keep using it now? The short answer is yes. But you should understand why you still must buy SEO services in Seattle or wherever your business is located. Here are some of the reasons for that.
1. SEO Is Meant for Long-Term Benefits
Search engine optimization is not a one-time deal, unlike other ways to advertise your offers and market your business. You do it for the long term. For many early adopters of SEO, the effects become apparent only after the first six to 12 months. It may take even longer. When effective SEO is in place, however, you can place in search engine results pages organically. Search engines like Google will serve your website up to potential customers more frequently, and in higher positions on the first few pages.
2. People Have a Shorter Attention Span
A smartphone user looking for a place to dine will probably choose one from the first few suggestions they find on Google. They won’t spend hours searching, especially if they’re hungry or in a hurry. Without SEO, your restaurant has a smaller chance of appearing on that person’s search, and that doesn’t bode well for your business.
3. Rankings Change All the Time
Say your restaurant now appears on top of the results on the first page of a Google search in your area, shouldn’t you already stop using SEO since you’ve already achieved what you’ve always wanted? It would be nice to think so, but actually, rankings can change. Your Top 3 ranking can disappear if you stop optimizing; you’ll be overtaken by someone who knows what they’re doing. Organic search is responsible for a huge chunk of traffic.
4. It’s More Affordable Than Other Strategies
You can benefit from other paid search strategies for a while, but if you want your search ranking to increase organically and use SEO, you’ll find that the cost for doing it is a lot lower than a temporary strategy. A six-month program, for instance, can end up giving you more results, and you only have to pay a reasonable monthly fee.
5. You Could Use Some Data
SEO can be quantified and that’s a lot of analytics data at your disposal. You probably need a data analytics expert to pull and analyze the data, but at least you know whenever you need the data, it’s there. The shift to data analytics started years ago, and now business owners know how important it is at driving traffic.
6. It’s Not Just Google Anymore
Google is the search engine giant that everyone else wants to rank for, and for good reason. But now it’s not alone on that landscape. Apple, Amazon, and perhaps a few other players have become just as important when it comes to vying for rankings. With SEO, you can target your strategy to make sure it reaches your market, wherever they’re searching.
Search engine optimization is just as important today as it was a decade ago, probably even more so. What matters is you hire a great SEO team to keep your business relevant and thriving. SEO is an old tack that still works wonders for thousands of businesses around the world. Don’t get left behind.